Creating tangible outcomes through growth and product marketing teams | Jana Frejova, Spendesk
In this episode of Product Marketing Life, host Mark Assini is joined by Jana Frejova, Team Lead of Growth and Product Marketing at Spendesk.
During their chat, they discussed the unique and dynamic relationship between growth and product marketing teams. From the role product marketing plays in experimentation, to how they collaborate directly with their growth counterparts to drive conversion at every stage of the funnel, Jana provides great insight into how these two teams combine to generate tangible outcomes for the product and the customer.
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