Building Exposure Through Partnerships With Stephanie Dobbs Brown
What do Balenciaga, McLaren’s race team, and CNBC’s Mad Money have in common? They’ve all collaborated with ICE to expand their brands and build exposure for their companies. Tune in to learn from Stephanie Dobbs Brown, CMO at ICE, about how partnerships can benefit building brands to reach wider audiences through creating bold relationships and excellent employee experiences.
Tune in to learn:
- About balancing brand and market (9:39)
- How to look for high-performance leaders (19:22)
- What to learn from failures and successes (29:39)
- How to climb the marketing ladder (39:04)
Mentions:
- ICE’s first commercial
- Andrea Brimmer MT Episode - https://bit.ly/3BW75ux
- Mclaren Race Team, Extreme E
- CNBC’s Mad Money
- ICE’s Partnership with Fashion House Balenciaga
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