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Why is everything now about wellness and “self-care”? And it’s not just about Goop – the global wellness industry – from leech therapy, MCT oils, to yoga, clean eating and New Age manifestation coaches -- is now a booming $4 trillion-dollar global industry. In this Episode, I spoke with Rina Raphael about her new book, The Gospel of Wellness: Gyms, Gurus, Goop and the False Promise of Self-Care.

Rina comes to this topic as a former wellness consumer herself, and as journalist working long hours under tight deadlines – she, like many other women today suffering from the stress of modern lifestyles, was in search for that silver bullet remedy or regimen, that magic natural supplement that would give her an competitive edge and extra boost. Consumed with her own health, Rina tells us how she eventually unshackled herself from this obsession when she began reporting on the wellness industry for Fast Company – gaining access to marketing insiders and publicists at wellness brands, along interviews with such self-help gurus like Gwyneth Paltrow, bio-hacking entrepreneur David Asprey of Bullet Coffee fame.

 Rina Raphael is a journalist who specializes in health, wellness, tech, and women’s issues. She was a features contributor for Fast Company magazine and has also written for the New York Times, the Los Angeles Times, CBS, NBC News, and Medium’s Elemental, among other publications. Her wellness industry newsletter, Well To Do, covers trends and news and offers market analysis. Raphael has spoken on the wellness industry at national conferences such as the Global Wellness Summit and the Fast Company Innovation Festival. Previously, she served as a senior producer and lifestyle editor at TODAY.com and NBCNews.com.