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What was that very first ad for? What medium saw the first product placement? A look at some funny fails since the Mad Men era and archaic mores once seen in ads. Challenges in the content industries and emerging opportunities for them in voice and video. Marketing trends from China and beyond. © 2020 Tanay and Sach - - - - - TV quote, presumed under Fair Use: Voice of John Hamm from Mad Men. Don Draper expounds his advertising philosophy. Advertising icon by Eucalyp. - - - - - Links: What was the oldest ad for? https://www.iflscience.com/editors-blog/murals-pompeiis-brothel-showcase-sex-lives-ancient-romans/  Spam in the 15th century https://medievalbooks.nl/2014/12/05/medieval-spam-the-oldest-advertisements-for-books/  Subliminal advertising is as old as professional advertising firms! https://www.bbc.com/news/magazine-30878843 History of product placement in films https://www.fastcompany.com/3044049/why-you-bought-those-reeses-pieces-a-history-of-product-placement-in-movies Flights that barred women! https://theweek.com/speedreads/557710/united-airlines-used-offer-menonly-flights The don’ts of advertising https://hbr.org/2012/03/bad-reviews-can-boost-sales-heres-why Rockstar pioneers in marketing strategy. No literally. https://www.businessinsider.com/marketing-tips-from-the-grateful-dead-2010-8 Extreme consumer-needs prediction by Target https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/#3f6b49a26668 Chinese liquor company’s content-based strategy https://hbr.org/2019/05/what-western-marketers-can-learn-from-china Product placement or content-based marketing? Rap and beer: https://www.theatlantic.com/business/archive/2015/04/breaking-ad-when-hip-hop-first-went-corporate/390930/ BBC’s new voice service: https://variety.com/2019/digital/news/bbc-news-audio-versions-articles-newfronts-1203200130/ Smart Assistants and their conflict of interest: https://slate.com/technology/2019/05/alexa-amazon-voice-assistant-conflict-interest-regulation.html Advertisers among the least trusted: https://news.gallup.com/poll/224639/nurses-keep-healthy-lead-honest-ethical-profession.aspx The company with pans for billboards in space: https://startrocket.me/ Gamification examples https://medium.com/the-red-fish/7-inspirational-examples-of-gamification-in-experiential-marketing-839b9099a144  ASMR in commercials! https://www.cmo.com.au/article/657953/asmr-flash-marketing-pan-something-more/