Episode 253: Brand Voice & Tone with Reese Fuller
How do you make sure your product “sounds” on-brand? Our guest today is Reese Fuller, lead writer at Work & Co. You’ll learn what brand voice looks like as a deliverable, the process of developing it, how to approach overhaul projects for mature brands, and more.
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Show Notes
- Work & Co – Reese’s place of work
- Apple’s Human Interface Guidelines
- Mailchimp’s Content Style Guide
- Consumer Packaged Goods Directory
- ThinkTesting.com
- The Brand Identity
- UX Content Collective
- Content + UX
- Connect with Reese on LinkedIn
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