#117 SaaS Deep Dives: PMF, GTM & Maverick Marketing with Arvind Parthiban, CEO & Co-Founder SuperOps.ai

Arvind Parthiban CEO & Co-Founder SuperOps.ai chats with Shripati Acharya, Managing Partner Prime Venture Partners.

Listen to the podcast to learn about

01:00 - From Zoho to Zarget to Freshworks to SuperOps.ai
11:00 - Finding PMF: It’s About Predictability
18:30 - GTM: Answer These 2 Questions First
24:00 - SaaS Marketing: Lead Gen & Brand Building
33:00 - Why, When & How to work With Industry Analysts

Click here to read the full transcript

Want to learn more about about building a global SaaS business from India? Listen to this episode with Khadim Batti, Co-Founder & CEO Whatfix where we talk about Finding PMF & The Right Customer Segment, Pricing & Product For Enterprise, Building Sales Cycle & Sales Force in US, Four Pillars of Category Awareness and a lot more. 

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