Treat Your Podcast Like a Job with Jenny Lopez
The guest on this episode is Jennifer Lopez. Jennifer started her own podcast agency called Deiti - a business that gets guests booked on podcasts. She teaches us about taking a bold leap into a niche market and podcasting.
This episode is for you podcast-obsessed folks out there. Whether you want to start your own podcast or are interested in using an agency to get yourself on other podcasts, this episode will click if audio content feels like the right place for you!
Jenny just loves listening to people talk, which is what drove her to start a business in podcasting. In our conversation, Jenny tells us why she learned more and more about podcasting (and took action), how she got her first client, and how she scaled her business by continually learning and executing. We also get into the whole monetization issue (whether it is a podcast, blog or video channel), how to start a solo podcast, why you should repurpose content, and of course, the basic podcast best practices.