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Rick Bawcum is the CEO / Founder of Cimatri, a professional services firm specializing in digital transformation for associations and non-profits.

We're talking today about the benefits and challenges of embracing a digital first mindset along with some of the most impressive gains we've seen from associations who have engaged in digital transformation.

With statistics that tell us we look at our phones around 96 times a day, we know we connect, we engage and we transact in the digital space. It's imperative that we take the association to the member, rather than always asking the member to come to the association. The pandemic has accelerated this trend but is also providing a tailwind for associations to move toward a digital first mindset.

This is a necessary conversation -- not just a nice to have conversation -- about how we're going to do it and how we're going to resource it, whether it's expertise-wise or money-wise.

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