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Katie Lance comes back to the show to talk about what has changed in the last 18 months in the world of social media and digital marketing. 

• The big social platforms are rented space, and creating assets that you own and control means that if the platforms go away or they change the rules or people stop tuning in, you still own the content and can reach your audience. Try to move them from the big platforms to your own platforms.
• People are responding to quick-moving, playful content
• Even amidst change, consistency builds trust.
• It has been more important than ever not to be tone-deaf, not to stick slavishly to a content calendar.
• Instagram is better than ever for organic engagement.

We also do a deep dive into Instagram and the many ways to use it. Life is content!

Links mentioned:
Get Social Smart Academy
Canva
Videoshop
Clubhouse