Davis Smith (Cotopaxi) - Why he started a mission-led outdoor apparel brand, the difference between Cotopaxi and Patagonia, and lessons learned from his first two businesses
Thank you Luke Vernon for the intro to our guest today Davis Smith, Founder & CEO of Cotopaxi. Cotopaxi builds gear that fuels both outdoor experiences and global change.
We discuss:
- Why he founded digitally native businesses
- Founding businesses with his cousin
- The mission behind Cotopaxi
- How he was able to raise capital
- Early approach to promotion for Cotopaxi
- The differences between Cotopaxi and Patagonia
- How he grew the brand
- Why he shut down his store in San Francisco
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