Getting Into It With Intuit, The Brand With Its Own CDP

With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond conversions, the owner of TurboTax and Credit Karma closely tracks brand reputation as a measure of success.

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Getting Into It With Intuit, The Brand With Its Own CDP1 years ago

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Getting Into It With Intuit, The Brand With Its Own CDP

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