I’m No Longer a SaaS Marketer | Echo Chamber
On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.
Discussed in this episode:
- Measuring the success of a media brand
- How building a media brand incentivizes the right behaviors
- What it takes to have a "Director of a B2B media" for your company