lystn

What can you learn from Jeff Bezos about selling books and growing a company? Today I'm joined by Steve Anderson (author of The Bezos Letters - one of my favorite books of the last few years) to talk about how to write a great research based book. We also talk about:
-Self help vs. biography; how do you decide the structure of the book?
-How I fought against my Enneagram type 5 (the researcher) to write a great book without researching for 5 years
-What are you allowed to say when writing about others & big companies?
-Why podcasts have been one of the biggest sellers of books
-Is a publicist worth the money?
-What I learned from hiring a media coach - and how to pitch media
-How to sell the foreign rights of your book

This was an action packed interview! Check it out and let me know what you think.