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Today, we're talking in paradoxes: The secret to transparency, why nonprofits are twice the businesses that for-profits are, and the reason nonprofits need to choose donors carefully—instead of the other way around.

And to help shed light on these opposite viewpoints, we've got Melissa Vine in the house! Melissa is an entrepreneur, licensed mental health counselor, JD candidate, and nonprofit ED at Beacon of Life—basically, a changemaker in every sector!

I've long evangelized for nonprofit innovation and transparency—if you've listened to this podcast or read my LinkedIn, I probably sound like a broken record! But this message bears repeating because it's central to the growth of our sector... which means that these topics are the key to infinite nonprofit impact.

Melissa shows that these principles aren't all talk—in her first year as ED of Beacon of Life, she overhauled policies and programming, reduced investment in low-ROI efforts, and nearly doubled donations. And then she put that money back into her team in the form of raised compensation, advanced training, and increased diversity. The result? Donors who know what their donations fund, a strategic, radically transparent team, and clients who've been impacted in significantly expanded ways.

Listen in as Melissa and I discuss method and mindset and turning ideas into action.