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Have you ever taken a look at bigger brands or household products and considered, what are they doing that I could implement in my own business?  In this episode, I was joined by brand growth strategist and founder of Startward Consulting, Maureen Mwangi. She shares how big brands are humanizing their marketing and what data points we should (and shouldn’t) be paying attention to. Spoiler alert: you can stop worrying about the number of followers you have on Instagram. Maureen and I also chat about tech tools to use for measuring the ROI on your marketing, how you can leverage data and her tips on optimizing your brand! ON TODAY’S EPISODE: What bigger brands are doing that smaller brands should pay attention to Why big brands are “humanizing” their marketing efforts Data you should be tracking and how you leverage that in your marketing strategy Why you need to be ruthless when looking at your numbers and data What data points seasoned business owners should look at How to leverage data for positive change in your business Tech tools you can use to see the ROI from marketing activities What data you shouldn’t care about tracking Maureen’s tip on optimizing your brand How to get comfortable with integrating data into decision making FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP204 SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.   ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/ JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!