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If a logo design is beautiful and skilfully crafted, will it be a successful logo? Not necessarily. A successful logo requires more. It should factor in context, an understanding of the business, its competition and target audience. Only then can you understand the challenges faced, do the necessary research, and know if the logo designed will be an effective solution. The importance of context in design is one of the many topics discussed in this interview with Diego Vainesman, the co-founder of the design studio 40N47 Design. Aside from being an agency owner, Diego also teaches "Type: Bridging Image and Context" at the Masters of Visual Narrative at the School of Visual Arts in New York. He was also the first latin president of the Type Directors Club, has also taught logo design at cities around the world, and is the author of the book ‘Logo: the face of branding’. In this episode aside from discussing the role of context, we also speak about the book and the lessons learned, Diego's experience teaching design, and we end the interview learning a more about the Type Directors Club. Show notes and interview transcription: https://logogeek.uk/podcast/why-context-matters Resources mentioned: Logo: the face of branding (Kickstarter Page) Type Directors Club Aaron Draplin SkillShare Courses Learn Freelance with Michael Janda