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On the show today, we have the legend Jay Abraham, Founder, and CEO of The Abraham Group, Inc., business consultant, strategic marketing expert, author, and America’s highest-paid marketing consultant. He is recognized as one of the world’s most successful marketing strategists, business innovator, advisor, and the master of revenue and performance.

Jay explains how having mentors from different industries helped him become the expert he is today. We discuss the different ways you can exponentially grow your business with low-cost marketing strategies.  

Learn why having a referral generating strategy is the key to business growth with higher profits, better prospects, at a lower cost. You will also learn the value of borrowing success approaches from other industries to increase your chances of exponential business growth.

Pivotal Questions Asked:

[11:25] With all the business owners that you’ve consulted with, what are they doing well?

[19:40] What are business owners doing wrong?

[31:29] What would you say to a business owner who wants to scale but has a hard time closing the gap?

In This Episode You Will Learn:

• [3:12] The importance of having business mentors to help grow yourself and your business.
• [5:50] How Jay approached mentorship by serving business gurus in exchange for endorsements from them.
• [11:39] Understanding what business owners are doing right and the different areas they’re failing.
• [14:03] The 3 ways to grow your business by multiplying what you’re already doing.
•  [19:59] How to effectively utilize referrals as a low-cost high-value form of marketing.
• [22:11] How to set up a referral generating strategy to help increase your profits at a very low cost.
• [24:02] The value of borrowing success approaches from outside your industry to achieve exponential growth.
•  [31:47] How to experiment and test if your systems are working.
• [35:35] How to make people’s lives better in your life and business. 

Quotes:

• “The more you plug into diverse perspectives, the more geometric and exponential you’ll grow.”- Jay [5:00]

• “Your purpose in business and life is to, first of all, make people better off.”- Jay [35:39]

Connect with Jay Abraham here: www.jayabraham.com

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