BTU #315 - How to be a better storyteller (Paul Smith)
Why Listen: Well, normally on the show I interview military veterans about their civilian career, what they do, how they got there, and advice for other veterans seeking to do the same. Today, however, is a skills episode, where I meet with a world-class expert on a topic relevant to our listeners, regardless of your career path. And the topic may surprise you, because today is all about storytelling. We talk about why storytelling may make or break your success as a leader, interviewer, and even parent. We talk about how storytelling is one of the most efficient and lasting ways to influence people and organizations. About Paul: Paul Smith is one of the world’s leading experts in business storytelling, one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books The 10 Stories Great Leaders Tell, Lead with a Story, Sell with a Story, Parenting with a Story, and Four Days with Kenny Tedford. His work has been featured in the Wall Street Journal, Time Magazine, Forbes, Fast Company, The Washington Post, PR News, CIO Magazine, Investors Business Daily, Marketing Research Magazine, the American Banking Journal, and London’s Edge Magazine, among others. In his 20 years with Procter a Gamble, Paul held leadership positions in both research and finance functions, and most recently served as director of consumer and communications research. Prior to PaG, Paul was a consultant for Arthur Andersen a Company. His keynote speaking and training clients include international giants like Google, Hewlett Packard, Bayer Medical, Walmart, Kaiser Permanente, Ford Motor Company, Luxottica, and Procter a Gamble among dozens of others. Paul holds a bachelors degree in economics, and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio.