035 | Are Consultancies Making Ad Agencies Redundant? | Sam Hawkins, Senior Consultant | Deloitte
Competition amongst ad agencies has historically been fierce yet predictable. An agency's foremost competition was typically another shop with similar offerings: Integrated vs. integrated, PR vs. PR, media vs. media. Recently, the landscape has become increasingly complex with traditional consultancies (Deloitte, McKinsey, Bain a Co.) playing AND winning on agency turf. Sam Hawkins, Senior Consultant at Deloitte, joins to discuss the evolution of consultancies a their impact the agency/client relationship.