CIM057: How to Reach Chinese Expats with Influencer Marketing with Charlie Gu, Founder of Kollective Influence

Description: Today I’m chatting with Charlie Gu, Founder of the agency Kollective Influence which helps brands reach Chinese travelers and Chinese young professionals and students living abroad, mainly through working with local Chinese influencers. ­To learn more about marketing in China, sign up for our newsletter: The China Marketing Update! Notes: How are Chinese consumers […]

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