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Whether you realize it or not, you have a personal brand; something you are known for and that represents you in your career space. But if you are in the midst of switching careers, you may need to rebrand yourself. Find Your Dream Job guest Lisa Lewis says that building a new personal brand begins with deepening self-knowledge and self-assessment. Developing authentic relationships with others is key to redirecting  your career goals. Lisa also shares how to tell your story in a way that invites the listener into a real conversation. About Our Guest: If there's a job out there, Lisa Lewis (https://www.linkedin.com/in/lisamlewis/) has probably done it. Lisa is a career change coach and the CEO of Lisa Lewis Careers (https://lisalewiscareers.com/). She’s also one of only seven coaches in the world trained and certified in the Pivot Method. Resources in This Episode: For more information on working with Lisa to map out career transitions of your own, visit lisalewiscareers.com/macslist. Your presence online is critical in order for employers to find you. Learn how to use your social media to make a favorable impression by enrolling in our free online course, How to Wow and Woo Employers Online (https://macslist.teachable.com/p/impress-employers-online/?src=podcast). From our Sponsor: The City of Portland is one of Oregon’s largest employers, and the organization responsible for keeping the city thriving is currently hiring. Visit www.portlandoregon.gov to learn more.