BONUS: Portland's Threads--And Yours (Aubrie DeClerck)

HAPPY NEW YEAR! We hope you all had a festive holiday season and that you're staring 2016 re-energized to build the career of your dreams! To kick off the new calendar year, the Mac's List team is sharing a bonus episode of Find Your Dream Job, featuring one of our most popular guests, Aubrie De Clerck of Portland-based Coaching for Clarity. In this 3-minute episode, Aubrie reads "Portland's Threads--and Yours", her contribution to the Mac's List ebook, Land Your Dream Job in Portland (and Beyond). If you’re looking for more advice on developing a brand that attracts employers, check out Land Your Dream Job in Portland (and Beyond). The 2016 edition, available February 1, includes new content and will be available on a wide range of e-reading devices, including Kindle, Nook and iBooks. You will even be able to order a paperback edition! To learn more, sign-up for our ebook mailing list at When you join this list, we'll send you publication updates, insider ebook content, and special pre-sale price discounts. Make 2016 the year you land your dream job! Thank you for listening to Find Your Dream Job. If you like this show, please help us by rating and reviewing our podcast on iTunes. We appreciate your support! FULL TRANSCRIPT Mac Prichard:    This is Find Your Dream Job, the podcast that helps you get hired, have the career you want, and make a difference in life. I'm Mac Prichard, your host and publisher of Mac's List. On this bonus episode of Find Your Dream Job, we're bringing back one of our most popular guests, Aubrie De Clerck of Coaching For Clarity. Aubrie is included as one of the local job search experts in Land Your Dream Job in Portland (and Beyond), and in today's episode, she'll share her contribution to the book with you, our podcast listeners. Here's Aubrie De Clerck reading "Portland's Threads--and Yours", from Land Your Dream Job in Portland (and Beyond). Aubrie DeClerck: In any search, it's up to us to tell our story: Who we are, what we can do, and how we stand out in doing it. Our story is not simply about identifying transferable skills. To find fulfilling work, we need to communicate our threads, the things we're best at, the things we can't stop doing even if we try, the things we do naturally are gifts in a way that creates confidence in ourselves and shows our value to an employer. Take Portland as an example. We all know about keeping the city weird, but what is consistent about the town that filters into all the community does? What are Portland's threads? Here are two: unrestrainable creative self-expression, and ongoing commitment to environmental protection. How do we know with confidence that this is truly what Portland is about? If we were writing a resume for Portland, we would give specific examples. For unrestrainable creative self-expression, think about our food and drink: Microbreweries, coffee roasters, adventurous, award winning restaurants and farmer's markets. As for the arts, International Film Festival or Jazz Festival, Tango Fest and monthly art walks. Our annual events that include the Bridge Pedal, the PDX Adult Soap Box Derby, Tour de Coops and Time-Based Art Festival. Then our iconic local businesses: Powell's Books, food carts, Hollywood Theater, and Voodoo Doughnuts. As for our ongoing commitment to environmental protection, we have compost at the curb. Sixty-three percent of all of our waste is recycled. Investment in public transportation, including our new MAXX Orange Line, strong urban growth boundary, buffer bike lanes, LEED certified buildings and more. With clear examples identified, how do you assign value to them? What do these threads mean about Portland? To me, they create a great quality of life and keep our community vibrant, essential components for a city I choose to live in. As you create your personal brand, ask yourself: What are my threads? How do they give value to others? Mac Prichard:   If you're looking for more expert advice and insider tips like those that Aubrie just shared, check out Land Your Dream Job in Portland (and Beyond). This is the definitive guide for finding meaningful work, whether you're in Portland, Oregon, Portland, Maine, or anywhere in between. We're making the book even better. The 2016 edition will include new content and be available on a wide array of e-reading devices, including Kindle, Nook and iBooks, as well as a paperback edition. For more information, visit

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