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Prerna and Mayank Malik are the founders of Content Bistro (www.contentbistro.com), a conversion copywriting agency. They are the creators of Profits on Tap ® - the premium program for service providers who want an #easybakescale approach for their businesses. They live in India with their daughter, Manini and when they aren’t working on launches with clients or on profit optimization with service-based businesses, they’re traveling the world and eating all the food!    This week on the Get Paid Podcast, Prerna and Mayank join us to chat about understanding investments and managing your money, working in 90-day sprints, and scaling your business sustainably.    “People get busy. So until someone says “You're being annoying, go away”, you follow up.” — Prerna Malik   This Week on the Get Paid Podcast The blogger that changed their lives [8:55] Skill-building versus visibility-building [25:52] Pivoting to copywriting [27:30] “The Sustainable Scale” [28:20] Landing Pat Flynn as a client [42:28] Following up (without being annoying) [43:46] The real reason I accosted PaM in New York [47:02] Taking home 60% net profit every year [50:43] Working in 90-day sprints [57:38] Budgeting for your new hire [1:02:29] Resources Mentioned: The Mom Writes (Yep, we found it) Well Fed Writer Pat Flynn Laura Belgray Joanna Weibe Crazy Egg UserTesting Profit First Connect with Mayank Malik and Prerna Malik: Website Facebook Instagram Free Facebook Ads Masterclass   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn’t easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.    Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.