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Hailey Dale is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the ‘shoulds’ and ready to build their content empires – their way. Through her programs, agency, and award-winning, tell-all blog, she’s helped thousands of entrepreneurs create smarter content that regularly delights them and their customers while growing their bottom lines.   This week on the Get Paid Podcast Haley joins us to chat about the challenges of balancing a done-for-you business while still launching courses, building an email list when you’re starting from nada, and why memberships are a bad, bad idea if you’re just cutting your teeth. QUOTE “Doing client work makes me a better teacher. I love being the person who rolls up her sleeves and gets her hands dirty actually running sales funnels, seeing how they perform, doing the optimization and the scaling and the testing phase.” — Hailey Dale This Week on the Get Paid Podcast Testing funnels through quarters [2:53] How Hailey built a 6000 strong list while working a fulltime job [10:38] Building and hiring a team [22:57] Paid test assignments [31:36] Balancing both sides of her business [35:25] Theme days [36:14] Why we hate membership sites [39:45] Is blogging still effective? [46:13] Figuring out your Minimum Viable Output [48:41] Resources Mentioned:   Tara Mohr's Playing Big Tomato.es (Pomodoro Timer) Maggie Patterson Amber McCue Jezebel     Connect with Hailey Dale: Website Instagram   Free Facebook Ads Masterclass   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn’t easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.    Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.