Snapshot #166: All About Search Engine Marketing For Your Website
Today we welcome Joy Aumann, co-founder of Luxury SoCal Realty, back to the show to talk about search engine marketing for your real estate website - driving people to your website through search. We cover:
- what you need to have on your site to make Google reward it with traffic
- the value of having a niche for search engine marketing
- how to choose the right URL
- why you shouldn't require people to register on your site
- why backlinks are so important and how to get them
- how Google SEM differs from social media marketing
- what to do with leads once they come in
Links mentioned:
developers.google.com
GTmetrix.com
AHRefs.com
Semrush