How 7-Eleven is using influencers to boost its brand

CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.

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How 7-Eleven is using influencers to boost its brand3 years ago

21:24

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How 7-Eleven is using influencers to boost its brand

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