How to Deal With the Copycat Gym Down the Street
What do you do when the gym down the street undercuts you on prices? Or opens a location a hop and skip from your front door? Or steals your best ideas?
Celebrate, says Chris Cooper. Competition is just an opportunity.
An opportunity to be the A-plus service and get the clients who graduate up to your gym after stagnating with the B-minus service. An opportunity to get the best clients while the lesser competition gets the ones who're out for a discount. An opportunity to differentiate yourself and be better.
Links:
Driven Nutrition
Arbox
Gym Owners United
Timeline:
1:05 – The kind of competition you want.
4:53 – The goldfish scenario.
7:41 – Why you shouldn’t worry about copycats.
9:26 – An opportunity to be different.
10:24 – An opportunity to be the best.
14:16 – Why you need competition.