Lurpak's strategic pivot with Rory Foster of W+K, London

In pre-covid convenience-obsessed culture, cooking at home was struggling. This led to Lurpak's strategic pivot from celebrating "how" we cook to celebrating "why." A 2021 APG Creative Strategy Award winner.

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Lurpak's strategic pivot with Rory Foster of W+K, London3 years ago

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Lurpak's strategic pivot with Rory Foster of W+K, London

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