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Writing a book is hard but selling it can be even harder. To help navigate this process, Mark Gottlieb, one of the top literary agents in New York shares practical advice on marketing and selling your book.

Read the full transcript: https://www.cxotalk.com/episode/how-negotiate-book-publishing-contract:

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The discussion covers these topics:

-- How can authors get a publishing contract?
-- Is a literary agent essential?
-- How can authors find a literary agency?
-- How does a literary agent evaluate authors?
-- How do publishers decide author advances and royalties?
-- How can an author command a higher advance and royalty?
-- What is an author’s “platform”?
-- Do publishers and agents follow submission guidelines?
-- Why is a literary agency important?
-- Can non-fiction authors become rich from selling a book?
-- What makes a book popular?
-- How can new authors find a literary agent?

Mark Gottlieb is a prominent literary agent working at literary agency Trident Media Group in New York City. He has ranked highly among literary agents across the industry for overall number of deals and other individual categories. While at Trident Media Group, Mark Gottlieb has represented New York Times bestselling authors as well as major award-winning authors. He has optioned and sold numerous books to production companies and studios for film and TV adaptation.