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Is business travel really back? With whiplash from the pandemic and now an economic downturn, it doesn’t seem promising, but GBTA’s (https://www.gbta.org/) new CMO and former Cventer Kevin Fliess (https://www.linkedin.com/in/kfliess/) has a different opinion. A 25-year marketing and events veteran who’s worked in the travel, software, and technology sectors, he joins us to talk about trends he’s seeing in the travel industry’s path to recovery. Listen in as he shares the benefits of blended travel, the power of sustainability in business travel, and what it takes to succeed as a travel professional. Additional Resources: Join GBTA - https://www.gbta.org/membership/ (https://www.gbta.org/membership/) GBTA Convention 2023 - https://convention.gbta.org/ (https://convention.gbta.org/) https://www.linkedin.com/in/kfliess/ (https://www.linkedin.com/in/kfliess/) Q1 Poll Results - https://www.gbta.org/global-business-travel-forecast-2023-bookings-spending-and-optimism-on-the-upswing-gbta-poll-shows/ (https://www.gbta.org/global-business-travel-forecast-2023-bookings-spending-and-optimism-on-the-upswing-gbta-poll-shows/)