Gary Erickson, Clif Bar
In this episode we talk about: Gary Erickson * 3:00 What does the CEO of Clif Bar do for fun * 5:00 What is Gary’s relationship with Risk? * 6:40 What was the inspiration for starting Clif * 10:05 “I can make a better energy bar” * 11:45 “The decision to turn down $60 million” * 15:20 How Clif manages to stay on top * 19:20 What has changed over the years * 21:00 The birth of Clif Books * 23:55 The idea of packing blocks * 25:30 The ideas that innovate products * 30:25 The concept of palette fatigue * 31:30 Mainstream sports * 32:20 Luna Bar and Women’s Rights * 36:35 The Epiphany Ride * 40:00 The commitment to what’s inside the package