Olof Sköld, Co-founder Maurten
In this episode we talk about: Olof Sköld * 1:00 How do you pronounce Maurten * 3:00 The background of founder Olof Sköld * 4:00 What is the origin of Maurten * 9:00 The introduction of Hydrogel technology * 14:55 The introduction on the world stage - Kenenisa Bekele 2016 * 16:20 The early confirmation * 22:00 How the technology works * 23:45 The science behind gastric emptying * 24:55 The studies on hydrogel * 29:00 75% of the elite marathon field is fueling with Maurten * 31:50 How to use Maurten * 39:50 Why almost all elite marathon runners are choosing to fuel with Maurten * 41:50 Why MMA fighters are fueling with Maurten