Lessons of Greatness: Design your category

Startups change the future so they MUST be different, rather than better. Christopher Lochhead shows us how category designers realize that different is believable from a startup, but better is not. Any powerful startup idea pre-supposes an exponentially different future, which means your startup MUST change the way the people think about the future rather than incrementally improve on the products they already use. Different forces a choice rather than a comparison. And different sticks, while better gets lost in the noise. In this lesson of greatness, we cover the specific steps involved in applying category design to your startup.

2356 232

Suggested Podcasts

Steli Efti a Hiten Shah: Serial Entrepreneurs, Sales a Marketing Experts, Startup Investors a Advisors, CEOs running multi million dollar SaaS Startups

Emory College Language Center, Podcast created by Mohammad Owais Khan

QuickAndDirtyTips.com

The Game Design Round Table Team

Cripple & Co Productions

LA PLATICA PODCAST

Jennifer Mackey Mary

Ron Purser