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Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns. 

We’ll see you in The PPC Den!

???? Highlights ​​

0:00 What to expect in this episode

2:03 How To Tackle Scaling

4:56 Exploring a New Area of Growth

6:07 Head vs. Tail Keywords

7:58 Search Query Performance Report

10:11 How to Best Edit Your Phrasing

14:12 Overview of Keyword Strategy

???? Resources & Links

• Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon

• How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?

• A Case For Segmenting Branded Keywords In Amazon PPC

• Why Amazon’s Search Query Performance Dashboard Is Awesome

• How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

• Should You Segment Automatic Sponsored Product Campaigns?

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• ???? Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

• Subscribe to our newsletter

• Look through all our show notes

• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto