BDTP. Your Go-to-Market Strategy with Lucy Heskins
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Oh, blimey. — Lucy’s consulting company
- Careercake — Lucy’s previous place of work
- Progression — Jonny Burch’s HR software company
- Building HR Software with Jonny Burch
- Customer Camp — a customer research framework by Katelyn Bourgoin
- The Mom Test — a book by Rob Fitzpatrick
- Traction — a book by Gabriel Weinberg
- Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanes
- Product-Led Growth: How to Build a Product That Sells Itself — a book by Wes Bush
- Product-Led Growth Slack community — a resource for product-led growth marketers
- Customer-led growth — go-to-market strategy that involves sales
- Forget the Funnel — a resource for customer-led-growth marketing
- Get Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian Balfour
- Intercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing Playbook
- Lucy’s blog
- Follow Lucy on Twitter
- Follow Lucy on LinkedIn
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