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One of the reasons jewelry business founders feel frustrated during a slow season is that they're focused on a lack of sales instead of shifting their focus to how they can make the most of the slow summer months to grow their businesses. 

In Podcast Episode 411, I'll share 5 tips to maximize your slower months for greater impact and efficiency in your business...

1. Catch up on learning: Revisit courses, join a new program like Momentum or Laying the Foundation, binge your favorite podcasts, and catch up on business books. 

2. Work on those big projects: Develop systems, create your production manual, hire a marketing VA or automate processes to streamline your operations.

3. Work on your marketing: Optimize your email sequences, switch to a new email service provider or CRM if needed, and design a new lead magnet pdf or quiz

4. Prepare for the holiday season: Design a new collection, create inventory for the holidays, and map out your plans for in-person shows and special promotions 

5. Take a well-deserved break: Take a staycation, work on your mindset, and recharge your energy to avoid burnout and stay motivated for the busy holiday season.

The best course of action for the slow summer months, or whenever business is slow for you, is to take action with intention. Sitting and stressing is not the best use of your time. 

So instead, listen to Episode #411 and catch up on learning, work on important projects, plan your marketing, prepare for the holidays, and take a break. These actions will set you up for success and growth in your business.

Here are the resources mentioned in the show:

Book a Discovery Call to learn about our Momentum Program

Learn more about Laying the Foundation

Buy My Book: The Desired Brand Effect

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xo, Tracy Matthews

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