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It’s time to co-create your company’s purpose with your employees and your customers! Simon Mainwaring is the Founder and CEO of We First, a strategic consultancy that turns companies into movements by empowering their brands to lead with a purpose larger than themselves.

In his book LEAD WITH WE: The Business Revolution That Will Save Our Future, he shows how all of us—from the CEOs of the biggest corporations to exciting entrepreneurs to the everyday consumer—can make more environmentally friendly, purpose-driven, and positively impactful choices in service of everyone’s future.

The future of profit is purpose, so jump right in and learn how Simon creates culture, vision and purpose in every brand he works with. 

Things you will learn in this episode:

[00:01 - 03:09] Opening Segment 

• I introduce today’s guest, Simon Mainwaring
• Bio
• Simon give us a bit of his background 
• Growing up with the concept of everyone is a ‘Mate’ 
• Shaped with with strong values around people 
• Simon’s process going through law school 
• Combining a love for art and law to get advertising

[03:10 - 14:47] The Future of Profit is Purpose

• Simon’s first steps into the advertising space 
• Falling in love with how brands can tell stories 
• Going off to London to land a job 
• Getting recruited 
• How Simon stepped out and went his own way 
• Unhappy and unfulfilled but no idea why 
• Simon’s encounter getting attacked professionally and emotionally
• Inspired to influence business to make a greater difference 
• How the future of profit is purpose 
• Define and position your brand 
• Culture building 
• Impact storytelling
• Why Simon runs a consultancy, not an ad agency 
• Leading with ‘we’ - how it looks practically 
• Ask if what you are doing or using is responsible
• Look at your diversity and inclusion 
• Questions about why you exist as a company
• 1. What is your enemy? 
• 2. What are you the only of? 
• 3. When you’re at your best, what are you doing?  
• Co-create your impact with customers and employees
• A word from our sponsor

[14:48- 21:17] Creating Culture and Buy-In

• How to get people to buy-in to the vision 
• It all starts with leadership 
• Do your research, audit yourself, do a cost-benefit analysis
• The importance of recognizing individuality within your organization
• Who you know or what you know? 
• What you know from life experience 
• Self fulfillment is important above affirmation from others 
• The importance of being relational and doing good

[21:18 - 28:39] Closing Segment 

• The RaNDoM RoUnD
• How to connect with Simon - links below
• Final words 

Tweetable Quotes: 

“What if we took the power of storytelling across to business to help it do less bad and more good.” - Simon Mainwaring

“Define your purpose and then with your employees and your customers co-create the impact in the world that you want that is an expression of that purpose.” - Simon Mainwaring 

“If you approach things with gratitude you’ll never feel like you’re missing out.” - Simon Mainwaring

Resources Mentioned: 

• Lead with We
• We First Branding

Want to connect with Simon? You can follow him on LinkedIn, Twitter and Instagram. Discover a radical new vision for business and our future at https://www.leadwithwe.com/.

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