187: Category Creation & What Sets You Apart From Competitors
In this episode of the Sales Hacker Podcast, we have Veronika Riederle, Co-Founder & CEO at Demodesk, a customer meeting platform company she launched in 2018 that’s bringing in seven figures with a global hybrid remote team. Join us for a stunning conversation about why now is the perfect time to found a company and create a new category.
What You’ll Learn
- What’s surprising about starting a company today
- The virtual meeting space has barely begun to evolve
- Articulating your product in a way that creates a category
- How to differentiate in a crowded environment
Show Agenda and Timestamps
- About Veronika Riederle & Demodesk [2:20]
- What’s surprising about founding a company today [8:25]
- Why we should disrupt human communication [13:08]
- Differentiating your company in a competitive environment [15:30]
- Making gender in leadership a less controversial topic [22:45]
- Paying it forward [24:50]
- Sam’s Corner [27:30]