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In the words of today’s guest, “Great companies and great stories have the same key elements: universal appeal, imperfect protagonists and an important mission that simply must be achieved.” Learn how the right mission, paired with the right culture, and powered by the right investments can create the breeding ground for the birth of great, world-changing companies.  Hear from General Catalyst partner, Katherine Boyle. -- This program is produced by Mission.org and brought to you by Splunk, the Data-to-Everything Platform. Splunk helps organizations worldwide turn data into doing.  With solutions for IT, security, IoT and business operations, Splunk empowers people to make faster, better decisions and take action to get things done. Learn more at splunk.com. For full show notes and more, go to mission.org/hidden.