The politics of banning ivory in China

In February 2015, China announced a one-year ban on ivory imports. While many conservation groups such as the Environmental Investigation Agency denounced Beijing's policy as "ineffective," the San Francisco-based group WildAid said is an important step in the right direction and part of a broader Chinese policy shift towards more progressive wildlife protection laws. Peter Knights is the co-founder and Executive Director of WildAid and joins Eric a Cobus to discuss why he is among the few conservation leaders who is actually optimistic about the Chinese ivory import ban as well as how he is a leading campaign to make animal conservation 'aspirational value' in China.

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