Africa: the new soft power battleground
While the BRICS countries ramp up their competition in Africa for oil and other natural resources, another, more subtle, rivalry is also occurring. The Chinese, Russians and Brazilians among others are spending billions of dollars in soft power and public diplomacy initiatives. For example, Russia's RT television broadcasts compete with Brazil's TV Globo and China's CCTV. Our special guest this week is Chris Alden from the South African Institute of International Affairs explains why this subtler form of geopolitics is so important.