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Everyone will benefit from having long-term clients who will always return to you and even refer others to work with you. But garnering such individuals is not so easy to accomplish. For Larry Robertson, getting ideal customers boils down to the value you are delivering, not just the profits you are earning. Joining Michael Zipursky, the Founder of Lighthouse Consulting explains why patience is key in building lasting client relationships. Larry talks about his marketing principles that prioritize the customer's needs more than your own business goals. He also shares his secrets in starting meaningful conversations, leveraging your network, using social media to establish a good reputation, and taking advantage of every customer referral.

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