Money People Deal: Chapter 32
Has it ever crossed through your mind that Coca-Cola and drug dealers share a lot of things in common? Addictive products, insane profit margins, and concentrated producers are some of the features both share. The success of both models lies in the fact that “everyone who touches the product gets paid”.
In this chapter of Money, People, Deal, Stefan Aarnio compares the addicting soda with illicit activities’ to prove a point to an important statement: everyone who touches the product gets paid. This strategy is relevant for you and your business, since you want everyone to be paid, well and happy to work with you.
“Learn from Coca-Cola and drug dealers, and implement the “pay-everybody” strategy in your business. If you build a good program and stick with it, then you will see fantastic results in thirty days or less.”