How Marketing Became Too Personal

Marketers’ efforts to get to know customers via data collection and personalization may be driving them away instead. On this week’s What It Means, Vice President and Group Director Melissa Parrish discusses what’s gone wrong and how marketers can end the disconnect.

2356 232

Suggested Podcasts

Oxford University

Sam Sherratt, Chad Walsh, Cathy Brown a Frank Hua

Jessie Drew a Jeff Watson

Brett Connors