Why do people buy from direct-to-consumer brands? Until now, little research has been done to determine what’s driving consumers to choose DTC. Forrester Senior Analyst Anjali Lai shares pioneering research in this episode of What It Means.
London Business School
Chris Hasler
Iyoha Jeremiah
Abby Ross Menacher, Albert Menacher
Danny Lennon
Dr. Tammy Lenski
AfterBuzz TV
Steve Chou
Abdolali Bazargan عبدالعلي بازرگان
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