The Simplicity Cycle (with Andrew Smith)

The Simplicity Cycle: The Field Guide to Making Things Better Without Making Them Worse (Dan Ward) - We tend to be drawn towards complexity, when deep down we yearn for simplicity - Simplicity is a combination of complexity (features) and “goodness” (functionality) - True productivity is maximizing the value of existing features   Andrew Smith: Founder of ProRustics Home a Furnishings https://www.facebook.com/prorustics/ Instagram - @ProRustics

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