Made to Stick (Chip and Dan Heath)

- Memorable ideas follow the SUCCESs model.  Simple. Unexpected. Concrete. Credible. Emotional. Stories. - Simple messages are core truths in a compact package.   - “Unsticking” false ideas isn’t impossible, but extremely difficult since  incorrect ideas spread far faster than factual ones.   Guest: Jessica Sena, Natural Resources Advocate - Twitter: @JessicaESena - Instagram: @treasurestatetraveler - https://www.linkedin.com/in/jessicaesena/

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