S05 EP08 | Mr. Vineet Kanabar | The Alum Saga
Content, Curation, and Creating Impact ft. Vineet Kanabar
In this episode, we discuss the growing audio industry, evolving content marketing strategy to take on new challenges, and deriving user insights for Spotify.
An alumnus from the batch of 2011, Vineet Kanabar leads Content Marketing at Spotify India and is the creator behind the podcast Story Tellers and Story Sellers. He has previously worked at The Viral Fever as Head of Marketing.
We're excited to bring to you a behind-the-scenes peek into how new shows are conceptualised based on consumer feedback, how Spotify innovates new features and the importance of curating content that strikes a chord with the new India.
We specifically discussed -
> Taking the right cues from viewer conversations
> What makes a cross-functional team efficient
> The MICAn DNA that gives us a broad perspective
Stream Episode 8 wherever podcasts are available to hear from one of our treasured alumni!