Airline Experimentation Talks: How to Make Better and Faster Decisions
Today, we bring you another great digital expert – Ben Labay, Managing Director at Speero. Speero is a digital optimization agency built by the people who founded the CXL blog, one of the best resources available for conversion optimization and experimentation. Ben is an industry leader, a speaker on all things digital research and experimentation, and a conservation science consultant.
Check out the full podcast interview if you’re interested in:
- How to make faster and better decisions
- 3 places to start your testing and experimentation program
- Different organizational models you can use to set up your airline experimentation program
- What kind of experimentation tools to use
- How to be innovative with A/B testing and experimentation
You can find the full article with the key concepts, quotes, and other notes from our talk with Ben here:
https://diggintravel.com/airline-experimentation-talks/