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Beauty with a conscience. Beauty with intention. Beauty with Confidence. Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha has always been close to nature. Her younger brother and now business partner, Zac, suffered from acute asthma and allergies as a young child. Her mother, a true pioneer in health and wellness at that time, sought out homeopathic remedies to help heal her son. This included co-founding an organic food co-op with several families in the area, as organic food did not yet exist in the grocery stores. Through trial and error, Zac was healed primarily through diet, and went on to compete in sailing in the 2008 and 2012 Olympic Games. This was an amazing accomplishment, especially after the doctors had predicted he would never be able to play sports. Sasha’s interests fell into design, studying Typography in London and New York. She found herself in Los Angeles in 2006 and spent several years working as a branding executive within the fashion and beauty industries. After moving home to Vancouver for a brief sabbatical, her mother encouraged her to read the ingredient list on her favorite lip balm. Sasha was shocked to discover many of the ingredients were not safe, and it’s something she used daily. The challenge was set – re-create her favorite lip balm so that it would be safe, effective and natural. And so the story of ILIA begins. WEBSITE: https://iliabeauty.com INSTA: https://www.instagram.com/iliabeauty/ TWITTER: https://twitter.com/iliabeauty FACEBOOK: https://www.facebook.com/ILIAbeauty/ --------------------------- Thank you so much SHOPTAGR for sponsoring todays episode! Shoptagr, spelt S-H-O-P-T-A-G-R, is a must-have app for your computer and phone. Especially for holiday shopping! It enables you to save items from 4000+ online stores to one place and get notified the moment they go on sale. I've been using shoptagr, for a while now so when I found out I was going to get a chance to work with them I was absolutely thrilled! Shoptagr, has been so amazing to work with and on top of that they're also hooking you guys up! To get Shoptagr for free today and to be automatically entered to win $1000, click on the link below http://bit.ly/2DptC3X --------------------------- ____________________________________________________   SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  http://bit.ly/2lVVG7n SIGN UP FOR OUR NEWSLETTER:  http://bit.ly/2hnGo9L FOLLOW OUR NEW SHOP: https://bit.ly/2OcjwqD   ________________________________________________ HOST SEREIN WU  MAIN YOUTUBE CHANNEL→ http://bit.ly/1JU5PUH HEALTH AND FITNESS CHANNEL https://www.youtube.com/user/SereinVlogs INSTAGRAM: https://www.instagram.com/sereinwu/?hl=en TWITTER | FACEBOOK | PINTEREST @SEREINWU  BLOG http://sereinwu.com/  BUSINESS INQUIRE E-MAIL ONLY → chris@sereinwu.com ________________________________________________   FTC DISCLAIMER   All opinions expressed are my own and 100% honest. I do not recommend anything to you that I don’t believe in wholeheartedly. ___________________________________________________   Hi! I'm Serein. Welcome to Behind The Beauty Podcast. Each week, we take a behind the scenes look inside the world of all things beauty. We speak directly to the professionals who work for the brands we all know and love. Join me each week as we pull back the curtain and take you behind the beauty!